Air France to Launch New, Millennial-Focused Airline

Air France has launched a new airline targeted at millennials.

Joon aims to serve travellers aged 18 to 35 years old “whose lifestyles revolve around digital technology”, with promises of “authentic and connected offering”.

“Designed for our millennial customers, it will offer more than just a flight and a fare, it will offer a global travel experience,” said Caroline Fontaine, VP Brand at Air France.

The company confirmed in a statement that “Joon will not be a low-cost airline as it will offer original products and services that reflect those of Air France.” The airline will use single-aisle Airbus A320s, long-range twin-aisle A340s, and A350s.

Joon will cater medium-haul flights starting September, and long-haul flights from summer next year. More details will also be divulged at the launch – let’s see what Joon will bring.